Member-only story

Growth Strategies of the New Global Giants

Casey Bell

·7k Followers· Follow

Published in Emerging Markets Rule: Growth Strategies Of The New Global Giants

5 min read

253 View Claps

13 Respond

Save

Listen

The global economy is undergoing a sea change. In the past, growth was driven by a handful of large, developed countries. But now, a new generation of global giants is emerging from developing countries. These companies are driving growth in their home markets and around the world.

Emerging Markets Rule: Growth Strategies of the New Global Giants

by Mauro F. Guillen

4.6 out of 5

Language	:	English
File size	:	2512 KB
Text-to-Speech	:	Enabled
Screen Reader	:	Supported
Enhanced typesetting	:	Enabled
Word Wise	:	Enabled
Print length	:	209 pages

What are the growth strategies of these new global giants? How are they different from the strategies of the old global giants? And what are the implications for the global economy?

The Growth Strategies of the New Global Giants

The growth strategies of the new global giants are diverse, but they share some common themes:

Focus on emerging markets. The new global giants are targeting emerging markets for growth. These markets are home to a growing middle class with increasing purchasing power.
Invest in innovation. The new global giants are investing heavily in innovation to develop new products and services that meet the needs of emerging market consumers.
Build strong brands. The new global giants are building strong brands that resonate with emerging market consumers. These brands are often associated with quality, value, and innovation.
Expand through acquisitions. The new global giants are expanding through acquisitions to gain access to new markets and technologies.

How Are the Growth Strategies of the New Global Giants Different from the Strategies of the Old Global Giants?

The growth strategies of the new global giants are different from the strategies of the old global giants in several ways:

The new global giants are more focused on emerging markets. The old global giants were primarily focused on developed markets. But the new global giants are targeting emerging markets for growth. These markets are home to a growing middle class with increasing purchasing power.
The new global giants are more innovative. The old global giants were often slow to innovate. But the new global giants are investing heavily in innovation to develop new products and services that meet the needs of emerging market consumers.
The new global giants are more brand-conscious. The old global giants were often not very brand-conscious. But the new global giants are building strong brands that resonate with emerging market consumers. These brands are often associated with quality, value, and innovation.
The new global giants are more acquisitive. The old global giants were often not very acquisitive. But the new global giants are expanding through acquisitions to gain access to new markets and technologies.

What Are the Implications for the Global Economy?

The growth of the new global giants has a number of implications for the global economy:

The global economy will become more multipolar. In the past, the global economy was dominated by a handful of large, developed countries. But the growth of the new global giants is creating a more multipolar global economy. This will make the global economy more competitive and less stable.
Emerging markets will become more important. The growth of the new global giants is driving growth in emerging markets. This is making emerging markets more important to the global economy. Emerging markets will become a major source of growth for the global economy in the years to come.
Competition will increase. The growth of the new global giants is increasing competition in the global economy. This is making it more difficult for companies to grow and succeed. Companies will need to be more innovative and efficient to compete in the global economy.

The growth of the new global giants is a major trend that is reshaping the global economy. These companies are driving growth in emerging markets and around the world. They are also making the global economy more competitive and less stable. Companies and governments need to be aware of the implications of the growth of the new global giants and adjust their strategies accordingly.

Emerging Markets Rule: Growth Strategies of the New Global Giants

by Mauro F. Guillen

4.6 out of 5